Simple Ways to Instantly Improve Your Website
Your website is often a potential client or customer’s first impression of your brand. But if it's slow, cluttered, and confusing, you could be losing customers before they can even give you a chance. But, there’s good news - you don’t need a full redesign to make a big change for your website viewers.
Here are quick and easy ways to amp up your website game—starting today!
1️⃣ Speed IT Up
Visitors expect your site to load in 3 seconds or less. If it doesn’t, they’re likely to LEAVE AND MOVE ON (BOUNCE).
✅ Quick fixes:
Compress large PICTURES AND IMAGE FILES with tools like TinyPNG or ShortPixel.
Remove ANY unused plugins or scripts FROM THE CODE (NOT A CODER? RUN YOUR SITE CODE THROUGH CHATGPT TO AUDIT!)
Use a content delivery network (CDN) like Cloudflare TO OFFLOAD SOME WEIGHT.
👉 Check your site speed using Google PageSpeed Insights.
2️⃣ Simplify Your Navigation
If YOUR SITE VISITORS can’t find what they’re looking for in 2–3 clicks, they’RE BOUNCING.
✅ Quick fixes:
LIMIT YOUR TOP MENU ITEMS TO UNDER 7 TO AVOID CLUTTER.
LINK TO YOUR MOST VALUABLE LEAD WITH A CLEAR CALL TO ACTION BUTTON AT THE TOP OF THE PAGE (SIGN UP, CONTACT, ETC.)
Use plain, intuitive labels like “About,” “Services,” “Contact” TO MAKE IT EASY FOR YOUR VISITORS TO FIND WHAT THEY NEED.
Less is more—keep it simple and CLEAN.
3️⃣ Add Clear Call-to-Action Buttons
Every page should guide the visitor toward an action: “Learn More,” “Book Now,” “Contact Us.”
✅ Quick fixes:
Use buttons, not just links, EVERYONE LIKES TO HIT A BUTTON!
Make CALL TO ACTION (CTA) BUTTONs a contrasting color to stand out.
Place a CTA above the fold OF YOUR WEBSITE (think of a newspaper - you want to be near the headline, not the bottom of the page).
4️⃣ Make it Mobile-Friendly
More than half of web traffic comes from CELL phones. If your site doesn’t WORK AND LOOK GOOD on mobile, you’re losing POTENTIAL LEADS AND THE INTEREST OF YOUR VIEWERS.
✅ Quick fixes:
Check your site on different devices and screen sizes (mobile, tablet, desktop) to make sure it functions and looks good.
Use larger fonts and buttons for tap-friendly design, especially for those CTA BUttons!
Avoid pop-up BANNERS that are hard to close on mobile.
5️⃣ Declutter Your Homepage
LINK YOUR NAVIGATIOn, less is more. Is your homepage trying to do too much? Clean design increases trust and engagement.
✅ Quick fixes:
Remove outdated banners, announcements, or links and highlight more recent content.
Use whitespace (negative, empty space) to create breathing room.
Focus on one or two main messages or ANNOUNCEMENTS and use clear visuals.
6️⃣ Add Trust Signals
site Visitors want proof that you’re credible in your industry before they take any action.
✅ Quick fixes:
Add testimonials or reviews from previous customers/clients, with results if possible.
Display client logos or certifications prominently.
Include your contact info (email, address) in the footer
👉 use discretion when sharing your phone number publicly online, there is a link to increased robo calls.
7️⃣ Fix Broken Links & Errors
A broken link is a bad experience FOR YOUR SITE VISITORS —and it’s bad for SEO!
✅ Quick fixes:
Use a free broken link checker or ASK CHATGPT to scan your site for deadlinks.
Update any deadlinks you find or remove the links you no longer use.
Double-check that your forms submit where they should and buttons actually click through.
8️⃣ Use High-Quality, Consistent Images
Visuals matter. Low-quality or mismatched photos can hurt your credibility, and your viewers eyes.
✅ Quick fixes:
Replace blurry stock photos with high-resolution images and include images of your business/service/products whenever possible to enhance credibility.
Use consistent image styles across pages (black & white on one page and color on the next page)
Optimize file sizes so they don’t slow down your site (See step 1)
9️⃣ Add Internal Links to Key Pages
Help visitors discover more of your content—and improve SEO—by linking related pages.
✅ Quick fixes:
Link blog post content directly to related services (if you’re talking about media planning, link to your media planning services section)
Add “You may also like” sections TO SHOWCASE OTHER SERVICES/PRODUCTS.
Cross-link between top-level pages where relevant (On your services page, link to your contact page)
🔟 Install Analytics (if you haven’t already)
You can’t improve what you don’t KNOW. TRACKING YOUR SITE ANALYTICS HELPS PROVIDE you with valuable information on how your visitors engage with your page, content and products. not only does it help you optimize your site, but it can provide details on which products or services your audience is most interested in.
✅ Quick fixes:
Set up Google Analytics or an alternative for your website and leverage meta’s (Facebook/instagram) and linkedin’s business dashboards for page insights if you’re active on both platforms.
Track traffic, bounce rates, and top-performing pages and optimize accordingly (more on this COMING SOON TO THE BLOG!)
Use data to guide your business: look at product/service engagement, what customers are purchasing/using most, etc.