How Your Google Business Profile is Limiting Your Foot Traffic
Let’s be honest: most of us turn to Google when we’re looking for a place to grab lunch, get our nails done, or find a last-minute gift. And guess what? Your customers are doing the same thing. NOW, let’s say someone googles the closest restaurant, or hardware store, whatever your business may be, and they find your google listing - You don’t have hours listed, there’s no photos, and there’s not even a phone number to call. so, They move on to the next closest option and you just lost a potential customer. That’s why keeping your Google Business Profile (formerly Google My Business) updated isn’t just a nice-to-have—it’s essential if you want more people walking through your doors.
Whether you’re already dabbling in digital marketing or just getting your feet wet, this guide will break down how to set up and maintain your profile in plain English—no jargon, no tech degree required.
Why Bother with Your Google Business Profile?
Think of your Google Business Profile as your business’s digital storefront. When someone searches “coffee shop near me” or “hair salon in [your town],” Google shows them a map and a list of options. Businesses with complete, active profiles are more likely to show up at the top of that list.
A strong profile helps people:
Find you on Google Maps
See you in local search results
Trust you enough to actually visit
Bottom line: An updated profile increases your visibility AND builds trust before they even walk in.
How to Set Up Your Google Business Profile (It’s Easier Than You Think)
If you haven’t claimed your business yet, don’t worry—it’s simple:
Head to google.com/business and click "Manage now."
Sign in with your Google account.
Search for your business name. If it pops up, claim it. If not, click "Add your business to Google."
Enter your business name and category. Pick the category that best fits what you do.
Add your location. Got a shop or office? Put in your address. If you go to customers (like a plumber or caterer), you can set a service area instead.
Fill in your contact info—phone number, website, etc.
Verify your business. Google will send a postcard with a code, or sometimes you can verify by phone or email.
Once you’re verified, you’ll have access to your profile dashboard where you can update and add info.
What to Include to Attract More Walk-Ins
Here’s what really makes a difference:
Accurate Hours: Keep them updated, especially for holidays or unexpected closures. Nobody likes showing up to a locked door.
Photos, Photos, Photos: People want to see what your place looks like! Upload clear, high-quality shots of your storefront, inside space, products, and even your team. Fun fact: businesses with photos get 42% more requests for directions on Google Maps.
A Clear Business Description: Tell people what makes you special. Use natural language, but sprinkle in keywords (like "organic coffee" or "family-owned boutique") that people might search.
Relevant Categories & Attributes: Select categories that describe your biz, and add helpful tags like “free Wi-Fi” or “wheelchair accessible.”
Posts: Use the Posts feature to share promotions, events, or what’s new. It’s like a mini social media post right on your Google listing.
Encourage Reviews: Ask happy customers to leave a review, and respond to every one—good or bad. It shows you care and boosts credibility.
Answer Questions: Keep an eye on the Q&A section and answer questions promptly so people get info straight from you.
List Products/Services: Add a menu, price list, or featured products so people know what you offer before they even call.
Quick Tips to Keep It Fresh
Update photos regularly. Show off new inventory, seasonal decor, or your latest event.
Post weekly. Announce specials, sales, or anything new happening.
Check your insights. Google gives you free data on how people find and interact with your profile—use it to see what’s working.