5 Organic Content Ideas That Convert
I probably shouldn’t tell you this, but you don’t always need an ad budget to get engagements… you just need a little creativity, and perhaps a little help from me! Posting organic content can grow your audience, build trust, and convert followers into customers as long as it’s done creatively and strategically.
Here are 5 high-performing content ideas for social posts that you can and should use regularly. Each includes video and image tips, copy suggestions, and strategic tips to help boost on-site engagement and conversions.
1. Show Your Product or Service in Action
Why it works:
the people want previews! It’s human nature to be curious about a product or business before you engage with it. Real-world demos build confidence, quench curiosity, and increase desire.
Image/Video Tips:
Use natural lighting and simple backgrounds to keep focus on the star: your product or service
Show movement, such as someone opening or using your product or service
if you can, Use multiple angles in one reel or carousel to keep the content engaging
Record in vertical format for Reels and Stories so your content fills the viewers full screen
Copy Tips:
state it sweetly. Be a bit more poetic with your copy and highlight features in a more engaging way.
Example: Instead of “This scent lasts for 50 hours,” say “A 50-hour burn to keep your space calm and cozy longer”
everyone loves a good story. Use relatable, everyday storytelling to create connections.
Example: “how I wind down after a busy day”
Best Images to Use:
Lifestyle photos showing your product in a real-world setting
Before-and-after shots
Close-ups that highlight well crafted details or helpful features
2. Tips & Tricks
Why it works:
Show off your smarts. Educational content positions you as an expert for your audience. your expertise doesn’t just provide value to your audience, it also builds trust and loyalty.
Image/Video Tips:
Use a tripod or phone stand for steady footage. you can also use items from around the house to prop your phone up, like leaning it against a few thick books, just keep it upright and be sure you’re not blocking your camera lense!
Record in natural light and clear the background of any UNNEEDED clutter
Break your tip into a few easy steps to keep it simple for your audience
make sure your text is bold in any overlays to emphasize your key points
Copy Tips:
hook ‘Em! starting with a strong hook like “Having trouble with ___? Try this” helps capture your audiences attention
Keep it concise. simplify your instructions as much as possible.
Use bullet points or numerical steps for clarity
Best Images to Use:
Clean, minimalist visuals or step-by-step graphics with icons related to the task
Carousel slides breaking down a process with a video or image of each step on it’s own slide
3. The Proof is in the Pudding
Why it works:
Showing “proof” that something works well helps builds trust and credibility. When people see others having positive experiences, they are more likely to use that product or service THEMSELVES.
Image/Video Tips:
Share real client reviews styled with your branding or screenshots of review posts
Ask clients to record short video testimonials or if they’re COMFORTABLE being filmed using your product/service
Overlay testimonials on relevant images, such as your business or some shots of your product/s
Copy Tips:
Use a headline that highlights a transformation, if applicable
Example: “How one client went from overwhelmed to organized”
Include direct quotes and keep the message focused on results
if the reviewer is comfortable, you can tag them to highlight that it’s a real review
End with a strong call-to-action: “Want results like this? Here’s how to start”
link to your service page or contact form
Best Images to Use:
Customer-submitted photos or screenshots of their reviews
Branded quotes over images of the product or service that was reviewed
Behind-the-scenes footage/photos showing your process or the clients experience
4. Trends & Shareable Content
Why it works:
Trendy and Shareable content, like memes, tap into humor and emotion, but also show you’re up-to-date and stay RELEVANT. this helps you increase reach and connection without being overtly promotional.
Image/Video Tips:
copy the formatting of the meme or content formatting that’s trending
use canva or your phones photo editing tools to add your own copy
tag the original creator to pay homage if needed, but keep it small so it doesn’t DISTRACT from your content
Copy Tips:
Keep text short and punchy, but related to your business
Focus on cultural moments your audience will recognize and relate to
Use your caption to invite interaction. Use a question to drive comments or reaction prompt to drive engagements
Best Images to Use:
Branded meme formats
trending canva templates
clear images & stock photos if you can’t use your own images
5. Let Them Peek Behind the Curtain
Why it works:
Authenticity and honesty builds connection. Letting your audience see what goes on behind the scenes of your business helps them feel invested and included in the process.
Image/Video Tips:
Capture real, authentic moments of your workday, business process, or your team culture
Use time-lapse videos for longer processes
add light voiceovers on videos for a more engaging experience
Mix wide shots with detail close-ups to create a more engaging visual variety
Copy Tips:
Use a casual, authentic tone
Example: “Here’s how we prep a big order on a Monday morning”
Let your personality shine and avoid overly polished language. you’re an expert at your craft, but you’re also human!
Ask a question like “Want to see more of this process?” to spark interaction in the comment section,
Best Images to Use:
Workspace/business details, like tools or materials
Team or solo working moments, where everyone is locked-in
Real, unstaged photos that reflect your true business culture
Final Tips for High-Quality Organic Content:
Shoot in natural light whenever possible, or fake it with flashlights or a shadeless lamp if needed!
Use your phone’s rear camera for sharper quality so it’s not grainy or blurry when uploaded
Keep backgrounds tidy and the focus on the star of the show clear
keep branding consistent across visuals and in copy to build a strong brand image
Write like you are speaking directly to an ideal client who doesn’t know a ton about your brand - highlight what’s important to know and what will benefit them
Start with a strong hook and finish with a simple call to action to drive clicks and engagements