5 Social Media Trends Businesses Can Use Right Now
Social media trends move fast, but the best ones usually have one thing in common: they give brands an easy way to feel more human, timely, and relatable.
Currently, several Instagram and TikTok trends are standing out because they can work across a wide range of industries, from small businesses and personal brands to service providers, nonprofits, restaurants, boutiques, wellness brands, and creative businesses.
Here are six trends worth watching, plus how your business can actually use them.
1. “I Have Therapy”
The “I Have Therapy” trend plays on the phrase “sorry, I can’t today, I have therapy,” then cuts to whatever actually feels restorative, joyful, or grounding.
The “therapy” can be anything: getting coffee, organizing your desk, walking outside, going to the gym, editing content, making art, shopping, reading, or spending time with friends.
This trend works because it turns self-care into a relatable inside joke.
How to use it:
Use this structure:
Text on screen: “Sorry, I can’t today. I have therapy.”
Cut to: something that feels like therapy for your audience
Add a caption that connects it back to your brand
Business example idea:
A coffee shop could show someone sipping an iced latte with the text: “Sorry, I can’t today. I have therapy.”
A marketing agency could show a fresh content calendar, a clean analytics dashboard, or a satisfying website refresh.
A boutique could show a customer trying on outfits with the text: “Sorry, I can’t today. I have therapy.”
Social example:
2. Everything Hallelujah
The “Everything Hallelujah” trend grew out of Justin Bieber’s Coachella performance and turned into a social format where users list things they love, appreciate, or are celebrating, each followed by “hallelujah.”
It is simple, funny, and easy to adapt for brands.
Instead of forcing a complicated concept, businesses can use it to highlight wins, features, customer perks, product benefits, or everyday things their audience appreciates.
How to use it:
Create a Reel or carousel using this rhythm:
“Easy online booking, hallelujah”
“Fresh inventory, hallelujah”
“A website that finally converts, hallelujah”
“Clients who send feedback on time, hallelujah”
Business example idea:
A salon could post:
“Good hair days, hallelujah.
Fresh color, hallelujah.
No more split ends, hallelujah.”
A marketing agency could post:
“Content planned for the month, hallelujah.
A Google Business Profile that’s updated, hallelujah.
A website that doesn’t look like 2014, hallelujah.”
A restaurant could post:
“Patio season, hallelujah.
Fresh burrata, hallelujah.
Happy hour, hallelujah.”
Social example:
3. “I Have to Capture It”
The “I Have to Capture It” trend starts with a person-forward selfie or moment that says something like, “Wait, this looks so cool. I have to capture it,” then cuts into a montage of beautiful, satisfying, or meaningful B-roll.
It is basically a love letter to noticing the little things.
This is a great trend for brands with strong visuals: florists, restaurants, churches, salons, boutiques, fitness studios, photographers, artists, event venues, designers, and local businesses.
How to use it:
Use this structure:
Open with a selfie or quick person-forward shot
Add text: “Wait, this looks so cool. I have to capture it.”
Cut to 8–12 short clips of your best B-roll
Use clips of textures, movement, spaces, products, details, people, sunlight, hands working, packaging, or behind-the-scenes moments
Business example idea:
A florist could open with a team member holding flowers, then cut to petals, ribbons, vases, delivery boxes, and finished arrangements.
A church could open with someone walking through the building, then cut to stained glass, candles, flowers, coffee hour, music, and people gathering.
A marketing agency could open with a laptop shot, then cut to Canva designs, content shoots, mood boards, dashboards, brand colors, notebooks, and campaign planning.
Social example:
4. “Did I Miss Anything?”
The “Did I Miss Anything?” trend usually starts with someone saying they were out for a day and asking what they missed. Then the video cuts to something absurd or unexpected, often AI-generated images of a celebrity at a business, event, restaurant, or workplace.
It works because the joke is simple: the person missed one day, and apparently something ridiculous happened.
This is a strong business-account-friendly trend because it does not require licensed music. The humor comes from the setup, the visuals, and the surprise.
How to use it:
Use this format:
Film someone walking into work or sitting down at a desk
Text on screen: “I was out yesterday. Did I miss anything?”
Cut to AI-generated images or edited visuals of something absurd happening at your business
Business example idea:
A restaurant could show:
“I was off yesterday. Did I miss anything?”
Then cut to AI images of Gordon Ramsay in the kitchen yelling about the specials.
A law office could show Elle Woods at the front desk.
A gym could show Arnold Schwarzenegger spotting members.
A marketing agency could show Taylor Swift approving a content calendar or Gordon Ramsay judging a website homepage.
Social example:
5. Mindset Shifts Carousel
The Mindset Shifts Carousel trend is a little more reflective than the others. It typically contrasts an adult thought driven by stress, self-doubt, or overthinking with a simpler, more compassionate childhood-style reframe.
It works well as a carousel because people pause, read, swipe, and save.
For brands, this trend is a great way to build trust and communicate values. It is especially useful for coaches, wellness brands, therapists, educators, consultants, creatives, nonprofits, and service-based businesses.
How to use it:
Create a split-screen carousel:
Top section: adult thought rooted in pressure or self-doubt
Bottom section: childhood-style reframe that feels simple, honest, and grounding
Business example idea for a marketing agency:
Slide 1:
Adult thought: “I need to post perfectly or not at all.”
Childhood reframe: “What if I just shared something helpful?”
Slide 2:
Adult thought: “Everyone else is doing better than me.”
Childhood reframe: “Maybe I’m allowed to grow at my own pace.”
Slide 3:
Adult thought: “My business has to look bigger than it is.”
Childhood reframe: “Maybe being real is what makes people trust me.”
Slide 4:
Adult thought: “I’m behind.”
Childhood reframe: “I’m still learning.”
This type of content is not about selling directly. It is about creating a moment of recognition. And when your audience feels seen, they are more likely to trust you.
Social example:
The Takeaway
The strongest trends right now are not just about copying sounds or chasing views.
They are about giving your audience something they can recognize immediately:
- A feeling
- A joke
- A visual style
- A relatable thought
- A satisfying transformation
- A reason to save, share, or respond
Whether you are using the Flash filter, the “I Have Therapy” format, “Everything Hallelujah,” B-roll storytelling, AI humor, or mindset-shift carousels, the goal is the same: make your content feel timely without losing your brand voice.